很多連鎖品牌的套路都是先做一兩家旗艦店，然后就開始大力推廣自己的品牌加盟服務(wù),。這類商業(yè)模式在餐飲行業(yè)最為常見,，本質(zhì)還是整個餐飲市場的容量足夠大，受眾廣,，而且可選擇的細(xì)分品類也很多,，對于小白創(chuàng)業(yè)者來說，算是門檻較低,，容易入行的,。因此，對于一家餐飲企業(yè),，“加盟”可以說是最快擴(kuò)張與實現(xiàn)盈利的連鎖經(jīng)營模式,。

The routine of many chain brands is to first establish one or two flagship stores and then vigorously promote their brand franchise services. This type of business model is most common in the catering industry, essentially because the capacity of the entire catering market is large enough, the audience is broad, and there are also many segmented categories to choose from. For novice entrepreneurs, it is considered to have a low threshold and easy entry into the industry. Therefore, for a catering enterprise, "franchise" can be said to be the fastest expanding and profitable chain operation model.

由于這類加盟普遍是先收取一筆每年固定金額的品牌授權(quán)費，然后還有設(shè)備,、原材料,、技術(shù)指導(dǎo)等費用，因此,，對于企業(yè)品牌方來說,，這種加盟更像是提供一種服務(wù)，本質(zhì)是交易的邏輯,。

Due to the fact that this type of franchise generally charges a fixed annual brand authorization fee, as well as equipment, raw materials, technical guidance, and other fees, for enterprise brand owners, this type of franchise is more like providing a service, essentially the logic of the transaction.

品牌方通常是不會再占加盟商的股權(quán)的,，這類加盟模式在小吃,、飲品的細(xì)分類目里較為常見。而許多品牌之所以會選擇加盟這種合作模式,，還得看企業(yè)自身產(chǎn)品的競爭力和差異化,，在產(chǎn)品沒有充分競爭壁壘的情況下，賺一波加盟商的錢也是明智的選擇,，但是通常這種品牌生命周期為2~3年不等,，加盟商也基本是資金雄厚的小白創(chuàng)業(yè)者。但在相對投入較大,，且依賴服務(wù)與管理的快餐,、火鍋、烤肉,、披薩等大店餐飲類目中,，聯(lián)營或托管的模式是更為普遍的。

Brand owners usually do not hold equity in franchisees anymore, and this type of franchise model is more common in the sub categories of snacks and beverages. And the reason why many brands choose to join this cooperation model also depends on the competitiveness and differentiation of the company's own products. In the absence of sufficient competitive barriers in the product market, it is also a wise choice to earn a lot of money from franchisees. However, the lifecycle of such brands usually ranges from 2 to 3 years, and franchisees are mostly financially strong novice entrepreneurs. But in large restaurant categories such as fast food, hotpot, barbecue, pizza, etc. that require relatively large investment and rely on service and management, the joint venture or custody model is more common.

相當(dāng)于加盟商承擔(dān)資金投入,，總部品牌方負(fù)責(zé)人員培訓(xùn),、經(jīng)營管理，通常這種加盟模式更像是合伙或投資的關(guān)系,，總部公司占這家店的一小部分股權(quán),，加盟商占多數(shù)股權(quán)。這樣雙方的利益綁定就更加緊密,，總部品牌方也能更好的把控產(chǎn)品與服務(wù)質(zhì)量,，保證品牌發(fā)展的可持續(xù)性。由于餐飲行業(yè)畢竟還是依托于產(chǎn)品的,，因此,，穩(wěn)定的原材料供應(yīng)鏈與加工運輸，就成了連鎖餐飲品牌在復(fù)制擴(kuò)張中最重要的競爭力,。

It is equivalent to franchisees bearing the capital investment, while the headquarters brand is responsible for personnel training and business management. Usually, this franchise model is more like a partnership or investment relationship, with the headquarters company holding a small portion of the store's equity and franchisees holding the majority of the equity. In this way, the interests of both parties are more closely bound, and the headquarters brand can better control the quality of products and services, ensuring the sustainability of brand development. Due to the fact that the catering industry still relies on products, a stable supply chain of raw materials and processing and transportation have become the most important competitiveness for chain catering brands in replicating and expanding.

這種聯(lián)營與托管的經(jīng)營模式,，正越來越多被一些新興品牌運用。這種經(jīng)營模式更像是一種新型的融資手段,，靠外部加盟商來承擔(dān)新店的投入成本,，不僅減輕了資金壓力，也降低了投資風(fēng)險,。一般在設(shè)計這種聯(lián)營托管的股權(quán)架構(gòu)時,，對于總部來說，“控制權(quán)”是最核心的訴求,，而對加盟商來說,，“短期收益”則更加重要。其次還有關(guān)于財務(wù)的規(guī)劃問題與退出違約的問題,，也要考慮進(jìn)去,。

This joint venture and custody business model is increasingly being used by some emerging brands. This business model is more like a new type of financing method, relying on external franchisees to bear the investment costs of new stores, which not only reduces financial pressure but also lowers investment risks. When designing the equity structure of this joint venture custody, for the headquarters, "control" is the most core demand, while for franchisees, "short-term gains" are more important. Secondly, there are also issues related to financial planning and exit defaults that need to be considered.