很多連鎖品牌在初期都是先做一兩家旗艦店,，然后就開始大力推廣自己的品牌加盟服務。這類商業(yè)模式在餐飲行業(yè)最為常見,，普遍是先收取一筆固定金額的品牌授權費,，然后還有設備、原材料,、技術指導等費用,。

Many chain brands initially establish one or two flagship stores, and then vigorously promote their brand franchise services. This type of business model is most common in the catering industry, generally charging a fixed amount of brand authorization fee first, followed by equipment, raw materials, technical guidance and other fees.

相當于加盟商承擔資金投入，總部品牌方負責人員培訓,、經營管理。而這種加盟模式更像是合伙或投資的關系，總部公司占這家店的一小部分股權,，加盟商占多數(shù)股權,。這樣雙方的利益綁定就更加緊密，總部品牌方也能更好的把控產品與服務質量,，保證品牌發(fā)展的可持續(xù)性,。

Equivalent to franchisees bearing financial investment, the headquarters brand is responsible for personnel training and business management. And this franchise model is more like a partnership or investment relationship, where the headquarters company holds a small portion of the equity in the store, while franchisees hold the majority equity. In this way, the interests of both parties are more closely bound, and the headquarters brand can better control the quality of products and services, ensuring the sustainability of brand development.

三級股權結構設計

Third level equity structure design

1、總部機構股權

1. Equity of headquarters institutions

總部機構股權可以采用有限合伙模式,，總部機構股東一般是核心管理人員,、長期看好公司發(fā)展的戰(zhàn)略投資者。

The equity of headquarters institutions can adopt a limited partnership model, and the shareholders of headquarters institutions are generally core management personnel and strategic investors who have a long-term outlook on the company's development.

2,、區(qū)域公司股權融資

2. Equity financing of regional companies

區(qū)域公司保留51%以上的控制權,，便于財務報表合并，做大總部營業(yè)收入,，同時又通過釋放股權,，引入了外部資金。

Regional companies retain more than 51% of their control, facilitating financial statement consolidation and increasing headquarters revenue, while also releasing equity and introducing external funds.

3,、門店經營分成模式

3. Share sharing model for store operation

門店若采用子公司的模式,，可以保留50%以上的控股權；若是采用分公司的形式,，可以采用經營收益分成的模式,，即門店的投資者以經營收益分紅獲取回報。

If the store adopts a subsidiary model, it can retain more than 50% of the controlling stake; If it is in the form of a subsidiary, the model of operating income sharing can be adopted, where investors in the store receive returns through operating income dividends.

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