股權(quán)激勵的實質(zhì)是肯定人力資本的價值，選擇激勵對象的本意就:找出兩種崗位的人:一種是在企業(yè)政策控制和核心流程運行時起到關(guān)鍵作用的人:另一種是業(yè)績好壞和個人積極性高低直接影響企業(yè)的戰(zhàn)略的能否順利實施的人。第一種人是相對固化的,，通常是我們所說的高管人員，而第二種人則隨著企業(yè)戰(zhàn)略導向的變化而有很大的變動,。瑞豐高材的激勵對象中,，駕駛員則屬于第二種激勵對象，駕駛員在公司的戰(zhàn)略目的上起到重要作用,。

The essence of equity incentives is to affirm the value of human capital, and the original intention of selecting incentive targets is to identify two types of positions: one is the person who plays a key role in enterprise policy control and core process operation; the other is the person whose performance and personal enthusiasm directly affect the smooth implementation of the enterprise's strategy. The first type of person is relatively fixed, usually referred to as senior executives, while the second type of person undergoes significant changes with changes in the company's strategic orientation. Among the incentive targets of Ruifeng High Tech, drivers belong to the second type of incentive targets, and they play an important role in the company's strategic objectives.

“不合格”人員:對于暫時還不符合激勵條件的對象,，我們暫且稱為“不合格”人員?？梢詫⑺麄儺斪黝A備黨員一樣來看待,，給予他們康擬股或期權(quán)，等他們達到了激勵條件,，便將他們轉(zhuǎn)正,，授予實股。

"Unqualified" personnel: For those who do not currently meet the incentive conditions, we will temporarily refer to them as "unqualified" personnel. They can be treated as probationary party members and given health shares or options. Once they meet the incentive conditions, they will be converted to full members and granted real shares.

兼任/兼職人員:為了減少兼職人員的流動性,，有些企業(yè)也會對他們實施股權(quán)激勵計劃,，典型的就是星巴克的“咖啡豆股票”計劃。

Part time/part-time employees: In order to reduce the mobility of part-time employees, some companies also implement equity incentive plans for them, typical of which is Starbucks' "coffee bean stock" plan.

這種“員工幾乎清一色為年輕人,，且流動率非常高”的行業(yè)現(xiàn)狀,，對星巴克大肆擴張門店亟需穩(wěn)定的員工隊伍需求并不吻合。人力資源咨詢公司分析指出,，大量空降有經(jīng)驗的管理人員對星巴克來講并不是一個好的選擇,，應該尋求與雇員長期合作并幫助員工培養(yǎng)、提高技能、積累經(jīng)驗,，以確保企業(yè)長遠發(fā)展,。

The current situation in the industry, where almost all employees are young and the turnover rate is very high, does not match the urgent need for a stable workforce for Starbucks to expand its stores. According to an analysis by a human resources consulting company, having a large number of experienced managers parachuted in is not a good choice for Starbucks. It should seek long-term cooperation with employees and help them cultivate, improve skills, and accumulate experience to ensure the long-term development of the enterprise.

事實上,，“咖啡豆股票”計劃,，即員工持股計劃，很好地解決了這一矛盾,。據(jù)了解,，該計劃是公司全面薪酬的一部分，旨在通過向員工提供股票期權(quán)計劃使員工從企業(yè)的雇員成為企業(yè)的伙伴,。

In fact, the "coffee stock" plan, also known as the employee stock ownership plan, effectively solves this contradiction. It is understood that this plan is part of the company's comprehensive compensation, aimed at providing employees with stock option plans to transform them from employees to partners of the company.

“所有星巴克直營市場的伙伴,，無論是全職，還是計時的咖啡吧人員,，只要在一年中累計工作時間達到或超過 360 小時,，即可擁有星巴克咖啡豆股票?！?星巴克中國公共事務部傳播總監(jiān)王星蓉說,，“該計劃以年為計算單位，提供給滿足條件的伙伴,。每年,，星巴克董事會對公司當年業(yè)績和費用做出評估，并決定獎勵給伙伴們星巴克股票額度,。隨著伙伴們在星巴克的成長,，他們擁有的股票也將不斷增加?！?/p>

"All Starbucks' direct market partners, whether full-time or timed coffee bar staff, can own Starbucks coffee bean stocks as long as they have accumulated 360 or more working hours in a year." said Wang Xingrong, Communication Director of Starbucks' China Public Affairs Department. "This plan is provided on an annual basis to eligible partners.". Every year, the Starbucks board of directors evaluates the company's performance and expenses for the year and decides to award Starbucks stock quotas to its partners. As partners grow at Starbucks, their stock holdings will continue to increase

其實,，星巴克此計劃剛提出時，也受到了股東的反對,，只是現(xiàn)任公司CEO 的舒爾蘇已經(jīng)打定了主意,，并說服了股東。他認為,，向員工贈股必然使公司獲得強大的后援支撐,，有利于促進銷售和利潤的增長，如果能把每一個雇員都結(jié)合到一個整體中來,，那么他們就會以 CEO 同樣的態(tài)度來對待公司,，這樣，投資者的股份比例也許相對縮小了,，但是他們名下的股值肯定會增長得更快,。

In fact, when Starbucks first proposed this plan, it also faced opposition from shareholders, but the current CEO, Schultz, had already made up his mind and convinced the shareholders. He believes that giving stocks to employees will inevitably provide a strong support for the company, which is conducive to promoting sales and profit growth. If every employee can be integrated into a whole, they will treat the company with the same attitude as the CEO. In this way, the proportion of shares held by investors may be relatively reduced, but the value of their shares will definitely increase faster.

星巴克某店經(jīng)理王松( 化名 )表示:“我們的股票期權(quán)都是公司贈送的是一種福利，每年行使期權(quán)后都會獲得部分收益，伙伴們希望公司每年都有好收益,，因為這與每個人的期權(quán)收益相關(guān),，所以在工作的時候積極性特別高。因為公司是國外的上市公司,，個人交易不方便,，所以我們都委托公司替我們行權(quán)，只要定期查工資卡里邊的收益就行,。我在公司多,，每年的收益都挺好，2008 年公司股價跌到谷底的時候,，期權(quán)收益受到影響,，但是公司通過其他的多種措施保證了伙伴們的這部分收益。

Starbucks store manager Wang Song (pseudonym) said, "Our stock options are all gifts given by the company as a benefit. After exercising the options every year, we will receive partial returns. Our partners hope that the company will have good returns every year because this is related to everyone's option returns, so we are particularly motivated to work.". Because the company is a publicly listed foreign company and personal transactions are inconvenient, we entrust the company to exercise our rights on our behalf, as long as we regularly check the income in our salary card. I have worked in many companies and my annual earnings are good. When the company's stock price hit a bottom in 2008, option returns were affected, but the company ensured this portion of profits for its partners through various other measures.

星巴克員工持股將大大提高員工積極性,，同時也利于人才的穩(wěn)定,，更好地保障星巴克的正常運營。

Starbucks employee shareholding will greatly enhance employee motivation, while also promoting talent stability and better ensuring the normal operation of Starbucks.

值得注意的是,，兼職人員股權(quán)激勵方案可分為在母公司持股( 持上),，，既在母公司持股又在子公司持股(持上又持下),，但是對于上市公司,，兼職人員不能持有子公司股份。

It is worth noting that the equity incentive plan for part-time employees can be divided into holding shares in the parent company (holding up) and holding shares in both the parent company and subsidiaries (holding up and holding down). However, for listed companies, part-time employees cannot hold shares in subsidiaries.